EdenTree and Alice
Dearing: Breaking down barriers
EdenTree is proud to work with Team GB Olympic Marathon swimmer Alice Dearing.
Pioneering spirit in the world of open water swimming
Just as we have been pioneers in the delivery of responsible and sustainable investment opportunities, Alice is a pioneer in the world of open water swimming and became the first black woman to represent Team GB in the Olympics.
Open water swimming is an endurance event – it is the equivalent of the marathon for runners. To achieve at this event, not only do you need momentum, great rhythm and tactical intelligence, but you also face challenging sea conditions, which can be volatile and changeable. In addition, Alice’s swimming performance can be heavily affected by marine pollution and degradation, a key area in which we look to engage companies as part of our investment process.
We see a great many parallels between the challenges of open water swimming and the often uncertain world of investment. Like Alice, we are focused on endurance and are proud of our 30 year track record in delivering exceptional, long-term results for our clients regardless of the market environment.
Aligning principles and core values with elite performance
Our connection with Alice is about more than just elite athletic performance, we have a shared passion to engage and create change for our community and the environment. To deliver performance with principles. Alice’s determination to break boundaries within her sport and her inspiring work outside the swimming arena align with our commitment to engagement, inclusion and diversity. She, like us, is striving to make the world a better place.
Change only comes when a few are willing to stand up for what they believe in and to break boundaries. This is something EdenTree has been doing for over 30 years and as the first black woman to represent Great Britain in swimming at the Olympic Games (Tokyo 2020), these are principles which Alice follows and believes in.
Highlighting inequality and social exclusion
EdenTree’s and Alice’s shared values extend past providing performance with principles and into driving positive change, inclusivity and access. Alice is currently using her profile as an elite athlete to promote swimming among the black community, where 95% of black adults and 80% of black children do not swim. Part of this problem is cultural and Alice is keen to shatter the notion that swimming is not for black people by emphasising the importance of this vital life skill.
Improving inclusion in swimming resonates with our own commitment to wider social inclusion and improvement such as the EdenTree Community Investment Fund, which aims to provide support to local community-based charitable programmes in London.
World Junior Champion
Alice Dearing is one of Great Britain's top female marathon swimmers and is the first black female athlete to represent Team GB in swimming at the Olympics. In Tokyo in 2021 she came in 19th against a very strong field and gained experience that she can take into Paris in 2024.
Alice has previously represented Great Britain at numerous international competitions, including three World Championships. She placed 11th in the Mixed 5km Open Water event in Gwangju in 2019, after finishing 17th in the Women's 10km race.
Dearing previously competed at the World Championships in Budapest in 2017, where she achieved a top-25 finish in the individual 10km event and helped achieve a placing of fifth against a talented international field in the Mixed 5km Team Relay. Between those Worlds appearances, Dearing placed 12th over 10km at the 2018 European Championships.
In 2016, she was crowned World Junior Open Water champion in Hoorn, the Netherlands, which cemented her position on the world marathon swimming stage. Her senior international bow came at the 2015 World Championships in Kazan, when Dearing raced the 5km distance.